By Puja Gupta
New Delhi, Jan 17 (IANSlife) With over 50 per cent (564.5 million) of the Indian population connected to the internet, the shift to 'activity' as opposed to 'location' has become more defined. According to a study every one-in-five respondent orders groceries from their beds or while browsing what is on the television, or even on their smartphones while travelling!
"A New Sense of Place", a study conducted by Script (a Godrej Venture) reveals how technology is melding work and play for Indians across cities and generations.
The report highlights transformations in lifestyle habits and consumer behaviour. For instance, the living room, which used to be the hub for evening gatherings and cable TV entertainment, is no more the primary choice to watch a movie or TV show. In fact, the survey revealed that 76 per cent admitted to not being in their living rooms if they were watching a show.
The first choice of content consumption for both men and women are the bedroom, followed by the kitchen and dining room for only 22 per cent female respondents, and the living room for 26 per cent male respondents. This has, no doubt, given rise to new hangout spots: dining sets, comfy new recliners and sofas which extend to beds, and of course bean bags.
Rajat Mathur, Business Head, Script, said: "Technology has brought about a freedom of living which was previously inaccessible. Mobile phones are now the primary screen for today's connected Indian consumers. As a brand, the objective of Script has always been to enable a fluid living experience. At present, people are unbound and empowered, in each moment, to choose the roles and identities that suit their mood, habit or quirk. The physical spaces we live in are now redefined and evolved to suit a multifunctional generation!"
The study also found that the concept of a workplace, which has now evolved into a person's device, not the place they go to, is hiding interesting secrets! Nearly half of the respondents admitted to secretly watching content on OTT platforms while at work. Professionally employed Indians now spend 2.35 hours on social media during work hours, as compared to 1.15 hours spent on social media outside work. Also, half the respondents responded to personal messages during work meetings.
Interestingly, "being at work" is not considered a bad thing - half of millennials and Gen Z'ers communicated with their bosses on social media while on vacation. At the same time, Indians are not shying away from taking work home - as 67 per cent millennials and 69 per cent Gen Z'ers responded to work-related messages and calls from home.
(Puja Gupta can be contacted at firstname.lastname@example.org)
New Delhi, March 6 (IANS) Singapore-based fund house, Bank Julius Baer, has upgraded India to overweight as it will be the fastest growing major economy in 2021.
"We change our stance on India from market-weight to overweight and see 15% upside from current levels with a Sensex price target of 58,450," it said in a note.
"An economic recovery is underway, and we look for 9% y/y GDP growth this year, followed by 7% next year. We look for earnings per share to grow on average over 25% over the next 3 years. It would be unprecedented for the stock market to fall in an environment of such strong growth," it added.
Scientists think "herd immunity" has been achieved in large parts of the country, which would explain why daily new cases have fallen from almost 100,000 in September to less than 15,000 presently.
Lockdowns are imposed still in specific areas that experience Covid outbreaks, but high frequency data shows that has not stopped a continuous recovery following the nation-wide lockdown from March to July of last year. For example, anonymized data gathered shows the mobility of people using Android-based smartphones is almost back to pre-Covid levels, it added.
An Initial Public Offering of LIC, India's largest insurer with $464 billion in assets, is planned for the second half of FY2022. The divestment of this company in particular will enable the government to manage its fiscal position.
The budget has set up a special purpose vehicle to sell the idle/non-core assets (especially land) of SOEs. Much of the idle land is well-situated and could be made productive, benefiting economic growth. Divestment of LIC and BPCL remains the key to meet the fiscal deficit target without compromising spending in FY22E, the research said.
With only the brief exception at the bottom of the Global Financial Crisis, in recent history India's stock market has always traded at a premium to its emerging market counterparts. The current premium of 40% is around the long-term average, it added